Two decades ago, Reddit was created as a space for people to connect and share valuable information. Today, Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted and engaged relationships with customers. As Reddit looks ahead to the next 20 years, we’re betting big on the power of these conversations to change hearts and minds, as well as inform and validate decisions.
That is why we’re introducing Reddit Community Intelligence™ at this year’s Cannes Lions International Festival of Creativity.
Reddit Community Intelligence™ is the collective knowledge from the billions of human conversations across Reddit. This engine powers products and insights that no other platform can deliver, turning Reddit's 22+ billion posts and comments into structured intelligence for smarter marketing decisions. As part of this announcement, we’re unveiling two early-stage products powered by Reddit Community Intelligence™:
- Reddit Insights (Alpha): A scalable, AI-powered social listening tool designed to unlock strategic value from Reddit’s 20 years of conversations. Informed by proprietary metadata, it provides precise, real-time insights that help marketers confidently plan campaigns, validate creative ideas, and make smarter business decisions.
- Conversation Summary Add-ons (Alpha): A new ad feature that dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives.
These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity and connect meaningfully with high-intent communities around the world.
Reddit Insights powered by Community Intelligence: A Global Focus Group at Your Fingertips
Reddit Insights powered by Community Intelligence is a new toolset designed to help advertisers unlock strategic value from Reddit’s vast trove of conversations. Whether it’s identifying emerging cultural insights, validating creative concepts, or monitoring brand health, Reddit Insights eliminates traditional barriers to social listening, offering precise data at scale.
As our exclusive alpha tester, Publicis has seen success using Reddit Insights for:
- Campaign Planning to validate creative concepts against real consumer conversations and identify cultural moments.
- Competitive Intelligence to understand how peers are perceived across Reddit’s 22+ billion posts and comments.
- Product Development to discover unmet consumer needs and product improvement opportunities with community-driven feedback analysis.
- Brand Health Monitoring to track brand sentiment over time and help manage reputation.
- Cultural Analysis to foresee cultural shifts early for proactive marketing strategy development.
“The new Reddit Insights tool has revolutionized how we understand and present brand sentiment – delivering authentic, real-time insights from Reddit that go beyond mentions to reveal what people genuinely love or want improved,” said Joel Lunenfeld, US CEO at Publicis Media Exchange. “With intuitive visuals, audience discovery, and actionable analysis, it’s become an indispensable asset for campaign planning, client pitches, and performance tracking. This allows teams to react quickly, find whitespace, and build deeper brand trust through community-driven intelligence."
For clients like The Hershey Company and Comcast, Publicis teams were able to discover new audiences, identify opportunities to increase brand awareness, understand overall brand sentiment, and engage impactfully on Reddit.
Putting Real Conversations Front-and-Center: Conversation Summary Add-ons
Another key innovation powered by Reddit Community Intelligence™ is Conversation Summary Add-Ons, a new ad product feature that blends AI-driven efficiency with real user perspectives. Conversation Summary Add-ons append real user posts and concise feature summaries below advertiser creative, delivering built-in social proof, driving stronger performance and helping consumers make decisions faster.
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Our early tests have shown that Conversation Summary Add-Ons resulted in a +19% higher clickthrough rate (CTR) than standard image ads, boosted ad relevance, and fostered deeper connections between brands and communities.1 Brands including Jackbox Games and Lucid are among our alpha testers of Conversation Summary Add-Ons.
Silicon Valley-based technology company Lucid wanted to highlight the genuine, positive conversations about their brand – including their award-winning Lucid Air sedan and new Lucid Gravity SUV – that were already happening on Reddit. By joining our Conversation Summary Add-Ons alpha test, they are able to surface relevant discussions to Reddit’s engaged audiences, particularly those interested in cars and electric vehicles. This feature makes it easier for people to discover content that aligns with their interests and Lucid’s presence on the platform.
“In today’s advertising landscape, consumers want more than polished campaigns. They’re looking for validation from people like them,” said Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid. “Now, redditors can more easily find conversations from knowledgeable and passionate owners, as well as learn more about Lucid’s award-winning models, best-in-class range, and incredible performance from those with authentic, first-hand experience.”
“These new products are features I’ve wanted to build since my first day at Reddit,” said Jen Wong, Chief Operating Officer at Reddit. “In a world increasingly flattened by AI, the value of human content on our platform only grows. With Reddit Community Intelligence™, we’re not just surfacing insights and conversations; we’re offering deep context, perspective, and the voice of real people at scale.”
We’re focused on building the best possible products powered by Reddit Community Intelligence™, and tools like Reddit Insights and Conversation Summary Add-Ons are just the beginning. Looking ahead, we will continue introducing innovations that redefine how brands deliver smarter outcomes while remembering the human.
Reddit at Cannes Lions 2025
We look forward to diving deeper into Reddit Community Intelligence™ throughout this week in Cannes. Reddit’s Cannes HQ is located at the Intersection of Prom. Robert Favre le Bret and Rue Buttura, and open Monday, June 16 to Friday, June 20 from 9:00 AM - 6:00 PM (CEST) for scheduled meetings. Our space will also be open to all Cannes Lions badge holders Monday, June 16 to Thursday, June 19 from 12:00 PM - 3:00 PM daily and Friday, June 20 from 10:00 AM - 2:00 PM. Guests are strongly encouraged to RSVP via our website here.
For press inquiries, please reach out to press@reddit.com. To set up a meeting with our sales team, please reach out to reddit-events@reddit.com.
Sources
1. Reddit Internal, Q4 2024 - Q1 2025